The symbolism behind the name Cartesian & Epicurean is based on a balance between the thinking of two great philosophers.

René Descartes – French philosopher (1596-1650)

Descartes’ contribution is based on his systematic approach of only admitting what is clearly and distinctly thought out, of breaking down each difficulty into various parts, and of starting from the most simple to gradually tackle more complex questions. Descartes coined the phrase: “I think therefore I am.”  He had a profound desire to distinguish between what is true and what is false, to see clearly in these actions, and to live life confidently.

A person is said to have a Cartesian mind when he or she demonstrates intellectual qualities considered to be clear, logical, methodical, rational and sound. We are here in the realm of reason.

Epicurus – Greek philosopher (321-270 b.c.)

This thinker founded his own school called The Garden whose purpose, above all, was to seek wisdom and to live in harmony with nature.  His philosophy is also a method of distinguishing what is true from what is not,  what concerns the very nature of things, and the art of reflecting on what we need to do to live happily.

If the art of living serves no useful purpose, then why do we aspire to it?  We desire it because this is how we create the pleasure we seek for ourselves and for others.   To achieve our destiny all we need to do is follow our nature that leads us to worldly pleasures and customs.  Here we are submersed in a sea of pleasure.

It is for this reason that our slogan expresses the art of mixing business with pleasure.